BREAKFAST COMES FIRST for McDonald’s
Back in the day – we’re talking early 70s – McDonald’s invented QSR Breakfast. It started with the most famous breakfast sandwich in the world the McMuffin. Between 1971 and 2025, McDs has been the most beloved breakfast . But McDonald’s stopped talking about their breakfast. So for the first national breakfast campaign in 12 years, they needed to go big. So we took aim not just at our QSR competition but also at our lunch menu. Breakfast vs. Lunch.
Oscars launch…
Oh yeah, and to launch this new breakfast platform we created a new mechanic jumping off the insight:
No matter who you are or how famous you may be, we all rely on a McDonald’s Breakfast after a big night.
